Booking shows and other events can be a daunting task for those bands that are not aware of how to do it. There are many an independent band that falls into this category simply because they lack the ability to get the attention of several club promoters. You should be aware that club owners and promoters tend to book in advance and if you are interested booking an event with them you should contact them a few months in advance. Even during your shows or tours you can offer for sale products that can act as advertising tools about your band such as CDs, stickers and even t-shirts. To be a successful and well known band you need to constantly look for avenues to advertise and educated the public about your band. You should try to create postcards or even flyers and send them out probably every month or so. The most important rule in this business is that you need to let the general public know about you, so even if you perform at only one show and you happen to gain a lot of fans, these fans can also help in promoting your band.