When you’re just starting out running your own business, you’re going to spend a lot of time worrying about your future customer base. Are you going to market to a broad base or focus like a laser on a smaller number of customers? You need to figure out which group to target because you’re spinning your wheels if you don’t. All I can say about this is that the Internet helped figure out the answers to my questions in this area by providing information on a software program that helped my company cut to the quick and start marketing to my customer base. I found the program after searching for buy micro niche finder. I soon found a site that told me everything I needed to know about this program and how it works. I was convinced and decided to give it a try. Wow! This software really helped define my customer base and also helped advertise directly to them.